Iberflora is one of the European leaders of the green sector. With an average of 8,000 visitors in its latest editions, it offers one of the most complete storefronts plant, flower, gardening, technology and DIY garden.

The profile of visitors is highly professional. In the last edition over 70% of professional buyers were responsible for Garden Centers, Nurseries, gardeners, landscapers and Florists. The remaining 30% is divided between; Supermarkets, agrostores, Hardware, technicians Independent Public Administration and Commerce.